Last year, a Regional Sales Director came to me because his resume wasn't getting interviews

Last year, a Regional Sales Director came to me because his resume wasn't getting interviews. He said he didn't think his resume sounded 'smart enough.'


He was in diagnostics

And as in any industry

There's complex vernacular

Specialized industry-only jargon

Ways to 'put it' that only sciencey salespeople get

...

But when I took a look, his resume was full of specific industry language, acronyms, and high-falutin' adjectives.

The resume was losing it's punch in a sea of jargon.

And the interviews just were't bitin'.

...

It's not about showing every technical term you know or industry buzzword.

Using $1,000,000 words, when a fiver will do.

It's about clear, concise communication

and your unique VALUE > Jargon

...

In the end, we stripped away most of the fancy language and instead, focused on his System for Success using language that was accessible, yet professional.

The result?

A resume that sounded smart AND approachable.

(ahem...let's officially term it "interview-able")

...

When you're marketing yourself,
just as you'd market your product,
simplicity and relevance are the ways
to making a powerful, professional impact.

...

And tell me if you resonate,

I find that when someone can break a complex idea down for me in simple terms -- "it's like..." -- I trust them more and their credibility increases because the barrier to my understanding is removed.

Simple sells.